matters of interestlogo to brand
The difference between a logo and corporate identity
A logo design is the most important starting point for any business.
The term "logo" is a short form for "logotype" or "logogram," from the Greek logos, meaning word or speech. Your logo is a visual statement that represents your company. For a business to succeed one must be aware of how the company image is perceived because perceptions influence emotions and emotions influence the sale.
