e-Newsletterse newsletters
The benefits of email marketing are many. E-newsletters can be easily tracked, providing you access to information on who is opening your e-newsletter and on what areas interest is shown. This information can be used to optimize ads or change adapt campaign strategies based on this direct data. Furthermore, e-newsletters click customers into the main website which can result in immediate conversion. An attractive feature is that e-newsletters can be forwarded on, creating a viral effect.
Companies who used to send newsletters via snail mail are now opting for e-Newsletters because:
- it is much cheaper (no printing and delivery costs)
- a larger market can be reached (plus secondary market by those who forward your newsletter on)
- there is greater flexibility (no more reprints and errors on the press)
- posting frequency (once a week, once a month or once a year)
- immediate feedback!
- 98% delivery success!
Companies and small businesses who have made the transition are enjoying the benefits of sending out as many newsletters as they want, to current or prospective customers, and at almost no cost.
Your image matters for the following reasons:
| TRUST: | Professional methods of communication and marketing gives you the edge over competitors and strengthens your image. |
| RECOLLECTION: | Follow-up e-newsletters instantly reinforces: events, exhibitions, promotional campaigns, one-on-one contact made or even telephonic discussions. |
| COMMUNICATION: | Enables you to connect with all customers on a more frequent basis at almost no cost and with very little effort. |
| PROFESSIONALISM: | Keeps your business relevant and provides a competitive edge. |
| EFFICIENCY: | Targeted and relevant newsletters that are informative expresses the efficiency of, and creates a positive perception of your company. |
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